Internationality and comprehensive product and service portfolio
Prolight + Sound 2018 will be held in Frankfurt am Main from 10 to 13 April (10 a.m. – 6 p.m.).
Five "good reasons" not to miss Prolight + Sound:
- Prolight + Sound is international
Prolight + Sound is the market place for the event industry.
- Prolight + Sound makes connections
Your networking platform – with visitors from 144 countries and exhibitors from 55 nations.
- Prolight + Sound generates impulses
With all new products and trends in the event sector.
- Prolight + Sound is a source of knowledge
Thanks to a variety of lecture events and conferences throughout the fair.
- Prolight + Sound is easy to reach
Frankfurt is in the heart of Europe and is easy to reach.
Prolight + Sound 2017 Facts & Figures
The Prolight + Sound product groups
Microphones, portable sound, concert sound, recording, production and broadcast, installed sound, networks, media technology
Portable sound, concert sound, installed sound, production and broadcast, networks, media technology, PA systems
Publishers, associations, service providers, universities, job market
Show and stage lighting, design and installation, laser and effects
Show lighting, media technology, film and camera technology, display, video, LED
Theatre, studio and stage lighting, stages and truss/rigging systems, stage machinery
Statements on Prolight + Sound 2017
Prolight + Sound is unquestionably the most important fair for event technology, and 2017 went outstandingly well for us. In Frankfurt we meet all our rental customers, from hobby users through to the leading production companies. But the chief buyers for the large music retailers are also there. The response from the Benelux countries turned out to be remarkedly good this year, but also the response overall from markets across the world.
Prolight + Sound is essential for us, both for meeting the needs of our existing customers and for making new contacts. I would hazard a guess that 30 per cent of our customers are from German-speaking countries and 70 per cent from countries around the globe. The key regions for us are Western Europe, Eastern Europe and Asia, followed by the USA, Africa, Australia and South America.
Prolight + Sound went really well. Here in Frankfurt we are seeing good developments for our own company and also for the entire lighting industry. The show remains the most important one for us to showcase our company and our new products. For this reason, we develop our products with these dates specifically in mind and we put them into production shortly afterwards.
The end customers in the sector who are important for us – such as those in the theatre business and event technology – are among the people we meet at Prolight + Sound. This is very good, because, whilst this important group is well catered for during the year by our distribution network, we ourselves don’t have direct contact with them. We noticed a welcome mood of professionalisation at the fair.
We always use Prolight + Sound in a very targeted way to present our new products. The 2017 show went really well for us. We were very busy every day – we very much like the fact that the visitors are remarkably professional and interested.
The Frankfurt fair is a fixed date in our calendar and it’s always a very good event to bring new products to life. In addition to the core trade visitors at Prolight + Sound, whom we’ve reached really well, lighting designers are also important. This is because they are ultimately the ones who decide what they want to use in their productions. This has worked well again in 2017.
I’ve been impressed by the quality of the buyers here at Prolight + Sound. The customers are very well prepared, they come to buy, and some of them make their decisions for the whole year. The fair is exactly right for our market.
Prolight + Sound is such an important fair for us because it’s the only show where we come across a combination of customer groups like this – that’s to say, the rental market, concert market and event venues, in addition to the radio, TV, and theatre sectors. In 2017, we’d already made the same number of contacts by the mid-point of the fair as we’d made over the whole of previous year’s show.
The fair has gone well. What’s more, it’s been really good fun. We can count a good ten per cent more leads than last year. At Prolight + Sound we meet exactly the people that we need. That’s because our customers are usually a mix of technical directors, audio engineers and planners, who are the ones taking the decisions for their sectors.
Prolight + Sound is the most important fair in many different respects. Firstly, the customers are characterised by their high quality: they’re very professional and very international. What’s more, we are in just the right spot in Frankfurt to reach our most important target group: professional and semi-professional DJs. This is not the case at any other show.
We’ve met our big international customers and we’ve also generated exciting new contacts. Prolight + Sound 2017 has shown us that the semi-professional market continues to grow. We very much value this customer group, because they are open to new ideas, they give us valuable feedback and they are interested in discussion.
This is our first Prolight + Sound and we are impressed. We’re well known in the UK, but we’ve had few export customers up till now. Here in Frankfurt, we made a large number of really promising contacts right away, including companies from Russia, the Caribbean, Australia, Israel and, of course, Western Europe.
Factors of success
Prolight + Sound is the leading international trade fair for the event-technology sector and covers all products, trades and services.
Wide-ranging conference and training programme
Several high-grade conferences and lectures will be held during Prolight + Sound. The Eventplaza Conference will cover all subjects of relevance to the event sector, from consumer and corporate events, via exhibitions, to staff events. The Prolight + Sound Conference offers a broad programme of lectures conveying expert knowledge, technologies, processes and problem-solving approaches to almost all parts of the event and theatre-technology sector.
Variety with special-interest themes
Trade visitors and exhibitors from all parts of the event and theatre sector – from lighting, theatre and stage technology, via audio and PA systems, to media technology – meet at Prolight + Sound.
At the fair, individual themes are marked by a special-interest logo on the exhibition stands and promoted by a Quickfinder brochure available at the Exhibition Centre.
Synergies with Musikmesse
Prolight + Sound is overlapping with Musikmesse, the biggest international fair for manufacturers and sales departments for all kind of instruments, computer hard- and software and musical equipment in Europe. Which means you can reach an even bigger target group.
All the services you need
Messe Frankfurt offers all the services you need for a successful presentation at the fair. With everything from supportive promotional measures, via standard facilities, such as electricity and water connections, to an individual stand construction service, we have the right solutions for all requirements.