With this top theme, we offer you the opportunity to learn about the integration of artificial intelligence in the event and entertainment industry and to experience it in a practical way – from immersive experiences to modern camera systems to music production and the role of DJs in the AI age. Don't miss these topics:
Keynotes and lectures (Main Stage, Hall 11.0, E31):
- Tuesday, 8 April, 12:00 hrs - ‘AI: The Stage is Yours’: Dr. Uve Samuels, CEO and founder of the Exponential Innovation Institute, will explain how AI is revolutionising the customer experience in the event industry in his keynote address on 8 April. He will present current developments and show how companies can develop and scale their own AI products.
- Wednesday, 9 April, 12:00 hrs - ‘Entertaining Change’: Sven Ortel, Professor of Practice at Arizona State University, will highlight innovative concepts for merging technology and storytelling in his keynote address. Today's creative professionals need to be familiar with many tools, including AI, game engines, mixed reality and streaming platforms. Drawing on his work as a designer and educator, he presents possible solutions and discusses how to prepare the next generation of event organisers for success.
- Thursday, 10 April, 12:00 hrs: ‘Empowering Creativity in the Age of Advanced Technology’: Vickie Claiborne, a renowned digital media and lighting designer, will talk about the balancing act between technological progress and creative freedom on 10 April. She will shed light on how modern technologies, including AI, influence and expand creative processes.
- Thursday, 10 April 2025, 16:00 hrs.: ‘From Data to Emotion: Using Artificial Intelligence and Event Psychology to Recognise and Address Emotions’ – Dr. Steffen Ronft (EVVC). The combination of artificial intelligence and event psychology marks a change in modern event management. In this stimulating session, you will learn how today's AI technologies, in conjunction with event psychology, open up opportunities to improve your goal achievement and the satisfaction of your guests.
Image Creation Hub (Hall 11.0, E05):
- Wednesday, 9 April, 12:00 hrs: Artificial Intelligence and Copyright – Challenges and Perspectives (panel – moderated by Anke Seeling)
Participants:
- Jenny Habermehl (author of ‘AI for Creatives’)
- Marina Sorg (FAZ)
- Dr Michael Neubauer (VG Bildkunst)
- Eugen L. Gross (BVFK)
- Volker Striemer (BVFK)
- Tobias Sommer (RA) (Schaltgast)
- Wednesday, 9 April, 14:00 hrs: OBSBOT TAIL. AI-powered, next-gen 4K HDR PTZ-R camera
(Presentation with DOP Marko Massinger): Thanks to the latest AI technology, the camera automatically detects, frames and tracks people, animals or objects – ideal for dynamic shots without an additional cameraman.
MusicOneX (Hall 11.0, E50)
- Tuesday, 8 April 2025, 12:00 hrs, The Production Island: ‘AI in Music Production’
AI is revolutionising music production – from composition to mastering. Producer and rapper Aufmischen demonstrates how she uses AI to increase her creativity and efficiency and achieve her musical goals - Tuesday, 8 April 2025, 12:15 hrs, The Mobile DJing Stage: ‘AI for Mobile DJs’
Will artificial intelligence replace DJs? This lecture will shed light on the opportunities that AI offers for DJs, show how they can benefit from it and why it is essential to engage with AI today.
