With our digital advertising media, we offer you the opportunity to address your target group before and during the trade fair, so you can achieve your marketing goals.
Our trade fairs are also the virtual meeting place for the industry. More than 80% of trade fair visitors inform themselves in advance via our websites and 20% of the visitors regularly use the Navigator App. With our digital advertising products, you can profit from numerous advantages to achieve your communication goals. This includes increasing access to the content of your exhibitor profile or recording click rates. You will therefore always know exactly where and how you can best reach your target group to make your trade fair appearance a complete success.
„This new way of creating audience groups delivered us outstanding campaign results. It showed how absolutely valuable first-party data can be when it´s used in the right programmatic set up.“
‘Due to the exclusive top listing in our product group, we were able to achieve a high level of attention and good visitor numbers at our stand.’
‘We found the Front Page Box very impressive both with regard to function and price. Even as a small company, we can therefore achieve a high level of attention in our product segment with a manageable trade fair budget.’
‘The filming was a lot of fun, also due to the nice interviewer, who made it very easy for me to feel comfortable in the situation.’
B2B audience marketing: reach your target group at all times and places
Now you can reach your target group not only during the trade fair, but also online and throughout the year with accurate and almost zero-wastage communication.
Our unique B2B audience marketing optimises your customer approach precisely based on high-quality data: This exclusive access to the target groups enables you to easily achieve your individual marketing goals (such as awareness, qualified traffic, lead generation, etc.).
We will be happy to advise you on how you can make the most of B2B audience marketing. Consulting & ContactTo the FAQs
Learn more about Audience Marketing in our video
- Flyer B2B Audience Marketing (pdf, 303 KB)
Online banners: more clicks for even more attention
No matter whether before, during or after the trade fair, with our online banners you will always reach your target group directly. At any time and anywhere in the world. Choose from a variety of individually bookable placements, formats and categories and ensure even more attention with every click.
We will be happy to advise you as to which online banners best suit your needs. Consulting & Contact
Online banner placements:
- On the website: The right format for the right budget for your message.
- In the app: For smart advertising and higher visitor numbers at your booth.
- In the online ticket shop: For an exclusive placement and highest visibility.
- In the newsletter: For an exclusive placement and target group oriented advertising.
Video Online Banner
Learn more about the online banners in the video:
If you are already registered in the Shop for Exhibitor Services, you can order your online banners right now.
Limited Premium advertising: increase the number of clicks on your exhibitor profile
Leave your competitors behind and stand apart from the crowd. Extend your standard media package with our limited premium advertising spaces. But do not wait too long, the number is very limited.
We will be happy to advise you as to which premium advertising spaces best suit your needs. Consulting & Contact
The following limited Premium advertising are available:
Top of Search makes you number one
Whether in the Navigator app or the Internet, whether in the list or standard view, your entry is always number one. That way, you are found immediately and benefit from up to 80% more visits to your company profile. "Top of Search" is displayed just once at a time and only 10 are available in total. Learn more about "Top of Search" in the video.
Top of Product Group: become the leader in your product group
With "Top of Product Group" your entry always appears first in the search result list of the product groups. You benefit from up to 50% more clicks on your exhibitor profile. "Top of Product Group" is displayed just once at a time and only three are available in total per product group. Find out more about "Top of Product Group" in the video.
Front Page Box: stand out on the home page
With the exclusive "Front Page Box", your brand or product will be highlighted right on the homepage of the trade fair and linked to your exhibitor profile. Thus you can use native advertising to display your company even more prominently and impress your target group. 12 Front Page Boxes are available and only up to four can be displayed simultaneously. Learn more about the "Front Page Box" in the video.
If you are already registered in the Shop for Exhibitor Services, you can order your Premium advertising right now.
Video Production & live streaming: move your visitors with moving images
Inspire your Facebook visitors with a live stream and emotional pictures of your trade fair stand. Or have your own video produced with the highlights of your trade fair stand and use the image material to make your online exhibitor profile even more impressive. Of course, you will receive the files for free use after production, e.g. on your own website, your social media channels, etc.
We will be happy to advise you as to which video production formats are best suited for you. Consulting & Contact
The following formats are available in different lengths:
- 1 min. video production: present yourself in just 1 minute.
- Video production & with presenter: let us speak for you in 2.5 minutes.
- Video production footage: use the videos for further advertising purposes.
- Live streaming: increase the number of visitors to your Facebook page.
- Live streaming & with presenter: impress your target group on Facebook with content.
- Brochure Video: Information & Prices (pdf, 1 MB)
If you are already registered in the Shop for Exhibitor Services, you can order your video production right now.
Special offer packages: limited packages for unlimited success
You can also easily book our advertising measures as packages. Benefit from our attractive package prices and at the same time secure the limited packages before all other competitors.
We will be happy to advise you as to which special offer package best suit your needs. Consulting & Contact
Further special offer packages:
Use the entire bandwidth of different communication channels and secure many new contacts for your brand. The following products are included in your Reach package:
- Front Page Box (limited): Your presence directly on the homepage of the fair
- Push Notification Beacon: Your push message in the Navigator app of the show
- Radio Spot Package A: Your commercial will be broadcast every 2 hours every day
Present your trade fair novelty with accompanying communication measures and arouse even more interest for your brand. The following products are included in your "Boost package":
- Top of Product Group (limited): Your entry appears first in the search result list if those is filtered by your product group
- Press Information: Reach journalists, bloggers and other multipliers
- Video live streaming: Share your trade fair innovations in real time right on your Facebook page
Take advantage of Messe Frankfurt's state-of-the-art technology for modern communication with your target group. The following products are included in your "Innovation package":
- Live Streaming
- Push notification beacon
Solidify your brand values with relevant content and address your target group directly. The following products are included in your "Image package":
- Live streaming
- Push notification beacon
- Top of Search (limited)