Spectacular productions and ecological action can go hand in hand. The first Green Event Day (27 April) provides impetus for the industry's innovative strength and sense of responsibility on the way to more sustainable event operations. The theme day offers lectures, panels and best-practice presentations on the responsible use of natural resources.
What impact does the EU Green Deal have on the event industry? How can sustainable event technology support the industry on its way to a greener future? What is there to consider for communication so that the commitment also reaches the audience? These and other questions will be addressed at the Green Event Day.
Associations (EVVC, VPLT, LiveMusikKommission), companies from the entertainment technology industry (Adam Hall, Neumann & Müller, Cameo Light, DeerSoft), venues (Düsseldorfer Congress GmbH, Velomax GmbH, Markthalle Hamburg) as well as tourism authorities, communication and event agencies will present their sustainable solutions and ideas.
The keynote address will be given by futurologist and trend researcher Oliver Leisse. Leisse is the founder of the "SEE MORE Future Research & Development" institute, author of non-fiction books such as "Be prepared: 30 Trends for Tomorrow's Business" and host of the podcast "Future, Trends & Strategies". The programme will conclude with a talk followed by a Q&A session by Stefan Lohmann, founder of the Sustainable Event Solutions project. Lohmann will present the 16 Steps initiative for the climate neutrality of the event industry by 2025 and explain why ecological action can also lead to economic advantages in tough competition.
The programme is created in close cooperation with the European Association of Event Centres (EVVC) with the support of the Association of Media and Event Technology (VPLT).
Sustainability at Prolight + Sound
11.00 hrs Keynote: Does that make sense? On the desire for attitude and sustainability among Generation Z
Speaker: Oliver Leisse, Oliver Leisse, Futurologist and trend researcher, speaker, author, podcaster and founder of the SEE MORE Institute, Future Research & Development in Hamburg. | Moderation: Awid Vahedi, Empowerment Coach & Speaker
12.00 hrs Impulse/Panel: The EU Green Deal and the Event Industry: Challenges and Opportunities
Speakers: Alexander Pietschmann, CEO, Adam Hall Group | Ilona Jarabek, Managing Director, Musik- und Kongresshalle Lübeck & President of EVVC | Mike Keller, Managing Director, Markthalle Hamburg & Sustainability Manager/Consultant | Moderation: Randell Greenlee, Director Policy and International Relations, VPLT
13.00 hrs Panel: Entertainment Technology – Digitalization: New Formats, Products and Solutions for a Sustainable Future
Speakers: Sebastian Schenk, Sebastian Schenk, Commercial ManagerDigital-Live Events, Neumann & Müller GmbH & Co. KG | Herbert Bernstädt, Lighting specialist, Cameo Light | Moritz Staffel, Managing Director, DeerSoft GmbH | Moderation: Randell Greenlee, Director Policy and International Relations, VPLT
14.00 hrs With the EVVC on the way to sustainable action - today & tomorrow
Speakers: Timo Feuerbach, Geschäftsführer, EVVC (Europäischer Verband der Veranstaltungs-Centren e.V.) | Markus Demuth, Director Quality Management, Düsseldorf Congress GmbH | Daniela Wiese, Leitung Marketing, Regensburg Tourismus GmbH | Moderation: Awid Vahedi, Empowerment Coach & Speaker
15.00 hrs Best Practice: Sustainability in Berlin - Strategy & Practice
Speaker: Judith Engelhardt, Manager Marketing and Press, Velomax Berlin Hallenbetriebs GmbH | Annegret Zimmermann, Projectmanager Sustainability and Consulting Tourism, visitBerlin | Moderation: Awid Vahedi, Empowerment Coach & Speaker
16.00 hrs Panel: Communication SUSTAINFESTIVAL: Authentic, credible, transparent and continuous
Speaker: Inga Jacobsen - Zurück zu den Wurzeln Festival | Martin Juhls – Pulse Generator Communikation | Karsten Schölermann - LiveMusikKommision e.V | Moderation: Paolo Daniele Murgia, Consultant and Specialist for sustainable festival management, 2bdifferent
17:00 hrs Sustainability is not the problem, but the solution - also economically!
Speaker: Stefan Lohmann, Sustainable Event Solutions
The detailed programme of the Green Event Day can also be found in our event calendar.