The area in the Portalhaus at Messe Frankfurt will be created in close cooperation with the Sample Music Festival. The makers of the community event series have already been actively involved in the Prolight + Sound programme in the past. With the premiere of the Performance + Production Hub, the cooperation partners underline their commitment to making the fair more than ever a hotspot for audio professionals from all fields of activity.
Sound tools by key players and creative start-ups
Companies of all sizes present their latest solutions in the Performance + Production Hub: not in the style of classic product presentations or behind glass cabinets, but hands-on, together with the brand experts. The range of products extends from software tools, mixers, sequencers and sound reinforcement technology to DJ equipment and accessories. Among the exhibitors confirmed so far are Ableton, ADAM Hall, Alter.audio, APB Dynasonics, Dato Musical Instruments, Decksaver, DJCity, Gravity, Herrmutt Lobby, Jetpack, LD-Systems, LiteConsole, Oyaide NEO, Tascam and VoicAs.
Music Production Corner with Ableton and further partners
In cooperation with Ableton, one of the world's leading providers of digital audio workstations, the Performance + Production Hub is set to host a central attraction for music producers. Ableton-certified educators will demonstrate the creative power that arises when software tools meet midi controllers and beat sequencers, and when production blurs with live performance. Together with additional partners, Tascam and GIK Audio, there will also be a station on the main topic of “Field Recording”. Here, audio enthusiasts will learn how to record sounds from everyday materials and integrate them into their mixes.
Show Stage “Digital Live Performance”
On an elaborately designed show stage, top-class artists and production specialists present their skills and give visitors an impression of the different varieties of digital live performances. Everything revolves around the synergy of sound and visual impressions, made possible by an impressive media installation with LED wall. The artists confirmed for the show stage so far include Gnarly (live beatmaking), Pedro La Kraken (finger drumming), Arkaei (live visual performance), Hix Boson (live remixing), Ray-D (turntablism) and the creative heads of the Soundadd agency (controllerism).
Experience Zone “Live Sound Branding”
A state-of-the-art way to effectively showcase brands: the Experience Zone gives insight into the current trend of live sound branding. Tim Kroker, Product Specialist at Native Instruments, and Alex Sonnenfeld, Director of the Sample Music Festival, underline the creative potential. Sound specialists can increase the recognition value of a brand by integrating the characteristic sounds of products into music or remixing sound logos on-the-fly.
Show stage “Mobile DJing”
The upcoming #restart of the event industry paves the way for a high demand for wedding, corporate and anniversary parties. In this wake, the relevance of tools and knowledge transfer in the field of mobile DJing is on the rise. Experienced performers DJ Cut Cake, Ray-D, Luke Traveltone as well as the experts of DJWorkshop Germany will present contemporary creative techniques in live presentations and explain which lighting and sound solutions help to turn a DJ set into an impressive event.
Jam Boxes: direct product experience in open sessions
In the style of a jam session, visitors can try out brand new tools and improvise performances together - experts from the field will be on hand to show how it's done. In the Jam Box “Music Apps & Scratching”, both digital music applications and DJ hardware are available. In addition, there is the Jam Box “Modular System”: a Mecca for knob-turners, who can operate the racks and modules of well-known manufacturers here. One focus will be on the trend topic of “Syntablism”: this involves a modular synthesiser being controlled by movements on a DJ set-up, creating a completely new kind of sound generation.
At www.prolight-sound.com/proaudio, audio professionals can find out everything about the line-up of the Performance + Production Hub and get a constantly updated overview of the brands represented.
All further information on Prolight + Sound at www.prolight-sound.com.
As an international trade fair brand, Prolight + Sound is present with events in Germany, China, Russia and Dubai. More on the global activities at www.prolight-sound.com/worldwide
Prolight + Sound
The Global Entertainment Technology Show
The event Prolight + Sound will be held from 26 to 29 April 2022.
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Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* Preliminary figures for 2021