What impact does the EU Green Deal have on the events industry? How can sustainable event technology support the branche on its way to a greener future? What needs to be considered in terms of communication to ensure that the commitment is also noticed by visitors and partners? These and other questions will be addressed by the experts at the Green Event Day at Prolight + Sound. Representatives from associations (EVVC, VPLT, LiveMusikKommission), companies from the entertainment technology sector (Adam Hall, Neumann & Müller, Cameo Light, DeerSoft), venues (Düsseldorfer Congress GmbH, Velomax GmbH, Markthalle Hamburg) as well as tourism boards, communication and event agencies will be present.
The keynote address will be given by futurologist and trend researcher Oliver Leisse. Leisse is the founder of the “SEE MORE Future Research & Development” institute, author of non-fiction books such as "Be prepared: 30 Trends for the Business of Tomorrow" and host of the podcast “Zukunft, Trends & Strategien”. The programme will conclude with a presentation and Q&A session by Stefan Lohmann, founder of the “Sustainable Event Solutions“ project. Lohmann will present the 16 Steps initiative for the climate neutrality of the event industry by 2025 and explain why ecological action can also lead to economic advantages in tough competition.
Stronger focus than ever on sustainability
Prolight + Sound also makes its commitment to environmentally friendly solutions visible outside of the Green Event Day. For example, manufacturers of products that can contribute to a positive eco-balance in event operations are marked with a special ProGreen label in the exhibitor search and in the trade fair catalogue. In addition, there are several guided tours to exhibition stands that present sustainable event technology in action.
With the Future Hub, Prolight + Sound for the first time offers an exhibition area that is created entirely using recyclable materials and is powered 100 per cent by green electricity. The Future Hub bundles content that is particularly important for young talents in the event industry. In times of a shortage of skilled personnel, it brings companies and qualified professionals together, showcases training opportunities in the event industry and gives start-ups the opportunity to present themselves at reduced rates.
The Green Event Day programme (27 April 2022)
Time |
Titel |
Participiants |
|---|---|---|
11:00 |
Keynote Does that make sense? On the desire for attitude and sustainability among Generation Z. |
|
12:00 |
Panel (in English): The EU Green Deal and the Event Industry: Challenges and Opportunities |
|
13:00 |
Panel (in English): Entertainment Technology – Digitalization: New Formats, Products and Solutions for a Sustainable Future |
|
14:00 |
Best Practices On the way to sustainable action with the EVVC – today & tomorrow |
|
15:00 |
Best Practices Sustainability in Berlin – strategy & practice |
|
16:00 |
Best Practices Communication SUSTAINFESTIVAL: Authentic, credible, transparent and continuous |
|
17:00 |
Lecture: Sustainability is not the problem, but the solution – also economically! |
|
Participation in all lectures, workshops and product demos is free of charge for visitors with a valid ticket.
All further information on Prolight + Sound at www.prolight-sound.com.
More information about the European Association of Event Centres (EVVC) and the Association of Media and Event Technology (VPLT) at www.evvc.org and www.vplt.org.
As an international trade fair brand, Prolight + Sound is present with events in Germany, China and Dubai. More on the global activities at www.prolight-sound.com/worldwide
Press information and photographic material:
Links to social media
Background information on Messe Frankfurt
The Messe Frankfurt Group is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Group employs approximately 2,300* people at its headquarters in Frankfurt am Main and in 30 subsidiaries around the world. In 2021, the company had to contend with the challenges posed by the pandemic for the second consecutive year. Annual sales will be approximately €140* million after having been as high as €736 million in 2019 before the pandemic. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* Preliminary figures for 2021
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