The 2nd BIZLounge partners are the Adam Hall, Artthea, Computerworks, ETC, HOF, KS Audio, Misto Art, Robe and SGM companies, together with the VPLT and EVVC trade associations, the Oper Frankfurt event venue and the L&S GmbH event company. “We have been highly impressed by the high level of support shown by the sector, which has worked together with us to compile the programme of the 2nd BIZLounge. This shows how important an exchange of information is, especially in this phase between the state of emergency and a gradual return to normality”, says Prolight + Sound Director Mira Wölfel. “At the same time, the BIZLounge is for us the optimum opportunity to present the new Green Event Space Contest, with which we aim to make our contribution to greater sustainability in the field of fairs and events.”
Green Event Space Contest: competition for the showcase of the future
New ideas are needed to bring together ecological, economic and social aspects. And they are exactly what the ‘Green Event Space Contest’ aims to find. Planners, architects, exhibition-stand builders and students are called upon to submit a detailed concept for a multifunctional trade-fair presentation with an integrated stage. The only condition: the concept must reflect the social and political goal of more sustainable activities. A special focus is on flexibility in use, innovative approaches and effective / interactive presentation options. Messe Frankfurt will implement and promote the best concept at Prolight + Sound 2022 and bear all costs. The implementation partner is L&S GmbH, an established name in exhibition and stage construction for 25 years. Creative personalities are invited to send in their ideas by no later than 1 October under www.prolight-sound.com/gesc.
The BIZLounge includes a detailed overview of the new competition and, in the subsequent round-table discussion, Mira Wölfel (Director, Prolight + Sound), Timo Feuerbach (CEO, EVVC) and Tobias Berghaus (CEO, L&S) consider the influence of the ‘green-event’ idea on the sector. Thus, viewers can look forward to answers to the questions of whether a commitment to greater sustainability leads to competitive advantages and whether a resource-friendly event can actually ease the strain on budgets.
From new data standards to productions at home: technical innovations in the theatre-lighting field
The transition from halogen to LED lighting is in full swing and – with all the artistic challenges relating to the light spectrum – will continue to occupy the sector for some time in the future. However, there are also many other disruptive developments. A decisive factor for greater efficiency in theatre operations is the standardisation of data formats – more ‘plug & play’ is the motto here. Herbert Bernstädt, lighting technology specialist with Adam Hall GmbH, presents the GDTF format as a highly promising approach. In his lecture at the BIZLounge, he also offers an insight into remote monitoring and decentralised productions, which can bring about a significant reduction in travel and personnel costs in theatres and thus conserve both natural and financial resources.
Bernstädt is also a participant in the subsequent round-table discussion on theatre technology together with Randell Greenlee (Politics and International Affairs, VPLT) and Olaf Winter (Technical Director, Oper Frankfurt). One of the main themes is the impact of technological progress on employment structures in the theatre sector: to be seen is a trend towards fewer but better trained personnel. In the future, muscle power will be less important than technical knowledge and a willingness to continue training. Could this development lead to greater diversity in technical stage disciplines in the long run? The expert discussion in the BIZLounge offers some interesting insights.
Euphoria or panic? The latest trends and challenges for manufacturers
The round-table discussion on the current situation of companies in the entertainment-technology industry is also distinguished by prominent participants. The CEOs of Artthea (Michael Schwabe), HOF (Björn Heinzmann), KS Beschallungstechnik (Dieter Klein) and SGM (Michael Herweg) talk about their crisis strategies and the imminent explosion of demand in the event market. How can companies organise their personnel planning – at a time without a clear-cut roadmap for the complete restart? What impact has the pandemic had (and is still having) on delivery chains and prices. Will streaming events and on-site events continue to exist in parallel in the future? Despite all the challenges, the panellists in the BIZLounge share an optimistic view of the future.
Spotlighting new solutions: the BIZLounge Manufacturers’ Forum
The Prolight + Sound BIZLounge presents future-oriented solutions of the entertainment-technology industry. In detailed video showcases, companies offer insights into their innovations and explain the specific benefits for professionals in the event-technology sector.
- Computerworks: Data tag tips and tricks
- ETC: Fan-free moving lights – SolaFram Studio
- ETC: The Advanced Research Group of ETC
- HOF: The Flying Stage Project
- Misto Art: The birth story of theatre production planning software
- Robe: Noise levels of LED moving lights – how to measure it and the pros & cons of different cooling concepts
- Robe: Additive vs subtractive colour mixing in stage lighting – advantages and disadvantages of each and Robe lighting’s approaches to optimize them
Prolight + Sound BIZLounge can be viewed free of charge at www.prolight-sound.com/bizlounge
Full details about the coming Prolight + Sound (26 to 29 April 2022) at www.prolight-sound.com.
International events of the Prolight + Sound trade-fair brand:
Prolight + Sound NAMM Russia
Sokolniki Exhibition and Convention Centre, Moscow, Russia
16 to 18 September 2021
Prolight + Sound Guangzhou
China Import and Export Fair Complex, Guangzhou, China
25 to 28 February 2022
Prolight + Sound Middle East 2022
Dubai International Convention and Exhibition Centre
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own exhibition grounds. The Messe Frankfurt Group employs around 2,500* people in a total of 30 subsidiaries. The company generated annual sales of approximately €250* million in 2020, following sales of €738 million in 2019. Even in difficult times caused by the coronavirus pandemic, we are globally networked with our industry sectors. We have close ties with our industry sectors and serve our customers’ business interests efficiently within the framework of our Fairs & Events, Locations and Services business fields. One of the Group’s key USPs is its closely knit global sales network, which extends throughout the world. Our comprehensive range of services – both onsite and online – ensures that customers worldwide enjoy consistently high quality and flexibility when planning, organising and running their events. We are expanding our digital expertise with new business models. The wide range of services includes renting exhibition grounds, trade fair construction and marketing, personnel and food services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt (60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
* preliminary figures 2020